THE PROJECT
This customized KAM training was designed to achieve Key Supplier Status. It focused on the particular challenges of Jonhson & Johnson's market, took full note of current approaches, including Portfolio Management and Customer Journey Mapping. The team worked on live customer issues throughout this workshop, developing live plans.
THE OUTCOME
- assessment of current KAM status and identify development needs
- be able to manage the customer relationship towards planned goals
- be able to identify and influence the customer's decision making process
- be able to plan and implement a cross-functional contact strategy
- develop responses and plans designed to achieve Key Supplier Status
THE PROJECT
Customized project for the Danish toy manufacturer involving LEGO's Eastern European business units. We have helped LEGO in their efforts to bring their marketing managers up to speed on digital, to understand digital channels and platforms within a business context.
THE OUTCOME
- improved behavioral targeting based on engagement & the right content
- demonstrating how to use real time social data for product development
- finding the suitable strategic planning model to achieve objectives
- measurement & optimization
THE PROJECT
One day power-course on big picture digital strategies for effectively collecting data from doctors and pharmacists and then how to communicating with them in an omni-channel world to boost response and brand awareness.
THE OUTCOME
- digital landscape overview
- digital marketing objectives & strategy
- audience planning & customer insight
- campaign evaluation and analytics
THE PROJECT
Customized project for the Nestlé group, involving Poland, Croatia, Serbia, Bosnia and Macedonia aiming to give a new perspective on the KA job to their people, to acquire new tools, to have better preparation and different approach towards customers and including marketing and others in developing business. Line managers, sales directors, and their KAM teams participated in the project.
THE OUTCOME
- improved problem solving skills
- improved approach in analysis and planning
- improved organization within KA team and between other teams
- improved recognition of hot spots
- defining the long term plan for relationship development
THE PROJECT
This digital foundations course ensured all team members receive the latest in digital knowledge and be more confident in the key digital areas. Following this course they were able to examine strategic planning models that can help them develop their digital thinking, and help them identify the power of integration. The course was packed full of practical examples, case studies and exercises to ensure delegate confidence.
THE OUTCOME
- understand the fundamentalconcepts of digital
- know how digital fits into the modern integrated marketing mix
- identify which strategic planning model will work best for you
- gain access to, and be confident using consumer insights tools
- explore the options and value of various testing methodologies
- develop an understanding of the impact digital has had on the 4 Ps of marketing
THE PROJECT
Customized project for the Croatian pharmacuetical company - aiming an improved commercial framework involving the Rx and Hospital Business Units.
THE OUTCOME
- new customer segmentation model
- improved relationship management approach
- new key account development strategy
- improved recognition of hot spots
- guidance on ethical trading in relation to the changed legislative environment
THE PROJECT
Customized project for the Metro Cash & Carry group, involving Germany, Italy, Netherlands, Spain, UK, Ukraine, Czech Republic, Croatia and Hungary aiming an improved framework for the customer management directors.
THE OUTCOME
- new customer segmentation model
- improved relationship management approach
- new key account development strategy
- improved recognition of hot spots
THE PROJECT
Customized project for the HR team on social media tools and practices, which gave them a new approach and a different skill set to improve employee retention through better employee engagement, also deliver quality candidates at a fraction of the cost. The agenda also ensured they could communicate their employer brand in the right places.
THE OUTCOME
- creating an employer brand
- finding the right candidates
- social & video recruitment
- screening candidates
- onboarding & social training
- social policy & governance
- enterprise social media
- choosing the most suitable blogging platform
THE PROJECT
Customized project for Efes Georgia. A unique 1+1 day practical workshop which answered tough questions that both Project & Program Managers and Executives ask – how to effectively manage the challenges of today’s project environment in a turbulent economy, facing increased risks, maximizing the ROI on each project, with ever more demanding customers.
THE OUTCOME
- new customer segmentation model
- improved relationship management approach
- new key account development strategy
- improved recognition of hot spots
THE PROJECT
Long term development program for the global chemical company. We are helping Styrolution to fine tune their EMEA staff in the field of sales & account management. The training program is adjusted for each employee via our Performance Map.
THE OUTCOME
- team and individual grow’s (goals, roles, obligations, work plans)
- dmu analysis
- customer distinction matrix
- relation development models
THE PROJECT
This customized KAM training was designed to achieve Key Supplier Status. It focused on the particular challenges of Jonhson & Johnson's market, took full note of current approaches, including Portfolio Management and Customer Journey Mapping. The team worked on live customer issues throughout this workshop, developing live plans.
THE OUTCOME
- assessment of current KAM status and identify development needs
- be able to manage the customer relationship towards planned goals
- be able to identify and influence the customer's decision making process
- be able to plan and implement a cross-functional contact strategy
- develop responses and plans designed to achieve Key Supplier Status
THE PROJECT
Customized project for JTI Caucasus. A highly practical training focused on ‘Building Working Relations’, aiming to deliver measurable, better and higher results in operations in short to mid-terms.
THE OUTCOME
- improved behavioral targeting based on engagement & the right
- demonstrating how to use real time social data for product development
- finding the suitable strategic planning model to achieve objectives
- measurement & optimization